sh77 Privacy Policy

When you create an account on sh77, we collect personal information that is necessary to verify your identity and operate your account in compliance with Philippine gaming regulations. This includes your full name, date of birth, email address, mobile number, and a government-issued ID for age and identity verification purposes. We also collect financial information such as your preferred payment method and transaction history in order to process deposits and withdrawals in Philippine pesos. When you use our platform — whether on desktop or mobile — we automatically collect technical data including your IP address, device type, browser version, and session activity logs. This technical data helps us detect fraud, prevent unauthorised access, and improve the overall performance of the sh77 platform. We may also collect information you provide voluntarily, such as when you contact our support team or respond to a survey. All data collection is proportionate to the purpose for which it is used, and we do not collect more information than is reasonably necessary.

The personal data we collect is used primarily to create and manage your sh77 account, process your transactions, and deliver the gaming services you have signed up for. We use your identity and age verification data to comply with Philippine gaming laws and to ensure that only eligible adults aged 21 and above can access our platform. Your contact details are used to send you important account notifications, security alerts, and — where you have opted in — promotional communications about offers and new features on sh77. Transaction data is retained to maintain accurate financial records, resolve disputes, and meet our obligations under applicable anti-money laundering regulations. Technical and behavioural data is analysed to detect suspicious activity, prevent fraud, and continuously improve the user experience across our website and mobile app. We do not use your personal data to make automated decisions that have a significant legal or similarly significant effect on you without human review. Any use of your data beyond the purposes described in this policy will only occur with your explicit consent or as required by law.

sh77 does not sell, rent, or trade your personal information to third parties for their own marketing purposes under any circumstances. We may share your data with trusted service providers who assist us in operating the platform, such as payment processors, identity verification partners, and cloud infrastructure providers — but only to the extent necessary for them to perform their services on our behalf. All third-party partners are contractually required to handle your data in accordance with applicable data protection standards and are prohibited from using it for any purpose other than the one for which it was shared. In certain circumstances, we may be required to disclose your personal information to regulatory authorities, law enforcement agencies, or courts in the Philippines if we receive a lawful request or are under a legal obligation to do so. If sh77 undergoes a business restructuring, merger, or acquisition, your data may be transferred to the successor entity, and you will be notified of any such change in advance. We will never share your data with any party in a way that is inconsistent with this Privacy Policy without first obtaining your consent. You can contact our support team at any time if you have questions about who has access to your personal information.

Protecting your personal data is a top priority at sh77, and we implement a range of technical and organisational measures to safeguard the information we hold about you. All data transmitted between your device and our servers is encrypted using industry-standard TLS protocols, ensuring that your login credentials, payment details, and personal information cannot be intercepted in transit. Our servers are hosted in secure data centres with restricted physical and digital access, and we conduct regular security audits to identify and address potential vulnerabilities. Access to your personal data within sh77 is limited to authorised personnel who require it to perform their job functions, and all staff are trained on data protection responsibilities. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant Philippine authorities as required by law, without undue delay. We strongly encourage you to use a strong, unique password for your sh77 account and to enable any available two-factor authentication to further protect your access. While we take every reasonable precaution, no system is entirely immune to risk, and we encourage you to report any suspicious activity on your account to our support team immediately.

We retain your personal data for as long as your sh77 account remains active and for a reasonable period thereafter to comply with our legal and regulatory obligations in the Philippines. Financial transaction records are typically retained for a minimum of five years in accordance with anti-money laundering requirements, even after an account has been closed. Identity verification documents are kept for the period required by applicable gaming and financial regulations, after which they are securely deleted or anonymised. If you request the deletion of your account, we will remove or anonymise your personal data as promptly as possible, subject to any retention obligations that prevent us from doing so immediately. Technical logs and session data are retained for a shorter period and are used primarily for security monitoring and fraud prevention purposes. We periodically review the data we hold to ensure that we are not retaining information beyond what is necessary or legally required. If you have questions about the specific retention period that applies to your data, please contact our support team for clarification.

As a player based in the Philippines, you have a number of rights in relation to the personal data that sh77 holds about you, and we are committed to making it straightforward for you to exercise those rights. You have the right to request access to the personal information we hold about you, and we will provide a copy of that data in a clear and readable format within a reasonable timeframe. You may also request that we correct any inaccurate or incomplete information associated with your account, and we will action such requests promptly. If you wish to have your personal data deleted, you can submit a request to our support team, and we will comply to the extent permitted by our legal obligations. You have the right to object to certain types of data processing, including direct marketing communications, and you can withdraw your consent to receive promotional messages at any time through your account settings. If you believe that your data has been handled in a way that violates your rights, you have the right to lodge a complaint with the relevant data protection authority in the Philippines. We take all privacy concerns seriously and will respond to your enquiries in a timely and respectful manner.

sh77 uses cookies and similar tracking technologies to ensure the platform functions correctly, to remember your preferences, and to analyse how players interact with our website and mobile app. Essential cookies are necessary for the platform to operate and cannot be disabled, as they enable core functions such as maintaining your login session and processing transactions securely. Analytical cookies help us understand which features are most popular, how players navigate the platform, and where improvements can be made to enhance the overall experience. We do not use cookies to serve third-party advertising or to track your activity across other websites without your knowledge. You can manage your cookie preferences through your browser settings at any time, though disabling certain cookies may affect the functionality of the sh77 platform. By continuing to use our website or app after being informed of our cookie practices, you consent to the use of cookies as described in this policy. If you have questions about specific cookies used on the platform, please reach out to our support team for more information.

sh77 may update this Privacy Policy from time to time to reflect changes in our services, applicable Philippine laws, or industry best practices. When we make material changes, we will notify registered players through the platform or via the contact details associated with their account, and the updated policy will be published on this page with a revised effective date. We encourage you to review this page periodically so that you remain informed about how we are protecting your personal data. Continued use of the sh77 platform after any update to this policy constitutes your acceptance of the revised terms. If you do not agree with any changes, you should stop using the platform and contact our support team to discuss your account and data. Minor updates that do not materially affect your rights may be made without specific notification, though the updated date at the top of this page will always reflect the most recent revision. Your trust is important to us, and we are committed to maintaining the highest standards of transparency in everything we do.